What You Need to Know About SEO for Beginners: A Complete Guide
Search Engine Optimization (SEO) involves editing and improving the content to increase the traffic on any web page through search results. It is one of the best ways to increase reach on any webpage. SEO services target unpaid traffic which is known as "organic reach", rather than directing traffic through paid ads. Unpaid traffic and viewers create different varieties of online searches that may consist of news, images, videos, academics and all the other industry-specific search
engines.
Many people consider SEO too hard and not worth learning and investing. If we start simply, the basics of SEO are actually simple to learn. The fact that more than 58% of the website traffic comes from Google, it is certainly something worth learning for students, and business owners as well. Learning about SEO services are beneficial for all kinds of people who are dealing with online marketing and own a website.
A higher ranking is the most crucial benefit of SEO for Beginners, and ranking is a great form of marketing your own brand and gaining visitors to your website. The real benefits of SEO are generally traffic related.
Benefits of SEO services:
1. Increasing traffic on the website
SEO employs an inbound marketing strategy for businesses, diverging from the conventional outbound advertising approach that intrudes upon consumers to gauge their interest in a product. The inbound marketing methodology facilitates the discovery of your website by the intended audience precisely when they seek specific information.
Traditional marketing methods encompass practices such as unsolicited emails, cold calling, and advertisements, which are pursued with predefined marketing objectives. However, these methods often elicit annoyance among numerous customers. Conversely, inbound marketing is centred around catering to the needs of customers, eschewing the disruption of their viewing or listening experiences, such as when they engage with television or radio. Instead, it enables seamless access to pertinent information for all individuals.
2. Advertisement without payment
The organic ranking of Google entirely depends on what its algorithm specifies to get the best results in any online query. Thus, once we have made a page that a search engine starts to direct their users to your webpage, it will attract traffic continuously for several months after we have published it online.
Obviously researching and writing high-quality content needs investment in our country. The investment will either be in the form of time duration of yours or hiring a SEO Company in Lucknow, to do the same.
Once you have made that primary investment, there is no need for further cost to attract traffic to your website or say content. You may need to update the webinar page at a certain interval of time, depending on the nature of the website theme or topic. Search results remain free of cost.
3. SEO results in more clicks than PPC
Although pay-per-click or PPC services in India ads appear above the organic rankings, over 75% of online searches result in a click on an organic result in the first place.
It is difficult to say why this is so, maybe due to a logical conclusion that a user trusts Google's algorithm more. A user knows which spot an advertiser is paying for, which they choose not to click and instead visit the pages that appeared on search engines with organic means. But leaving the reasoning behind, the majority of the clicks for any given search go to an organic result in the end.
4. SEO builds good relationships
Although SEO services and PR look very different and separate marketing techniques, one can use them together to maximize the results of your business.
The main component of any SEO strategy is to get links from reputable websites. As a result, one of the biggest responsibilities of an SEO professional is to identify chances for coverage on related industry blogs, news articles, and other relevant sites.
As we know PR strategy revolves around getting suitable publications and influencers to talk about your company, SEO gives a huge opportunity to improve the PR of your business. When link-building research is used to find new ways of getting brands in front of customers, you will seem to be much more effective in distributing the content to your potential clients, and thus, generating leads. You can do it by yourself or hire an SEO company that can help you generate leaves through many techniques of SEO marketing.
5. SEO helps to move you ahead of the competition
SEO is widely marked as a staple of any marketing strategy these days. In fact, over 60% of digital marketers believe that improving SEO can improve the online presence which should be everyone's top priority.
This means that your other competitors are likely to get involved in and establish high rankings in online search results. And with an SEO marketing strategy of your own, you can keep up with market trends and ideally, move ahead of your competitors in your industry.
Pre Steps Of Setting Up The SEO:
SEO is a process to increase our chances of winning thousands of visitors over time. People who cannot do SEO, use SEO companies in India for their SEO services. But it is much easier to do SEO when our website is properly set up for SEO.
Below are a few simple steps through which it can be done easily.
1. Get a Good Domain
your domain name should contain the name of your business. Few attributes of a good domain have no hyphens and are short and memorable.
2. TLD
TLD is an acronym for top-level domain. It is the segment after the name of your domain name such as .co, .in, .com, or .org. It is usually best to get a suitable TLD as per your business because it recognizes your brand and creates an image of a trusted website.
For example, if You run a charity or not-for-profit firm, then you may choose .org or your country equivalent like .in or .uk can work too. For other businesses, .com is the most suitable TLD for websites.
3. Use a website platform
A person from non-technical background can not code their website in HTML and CSS language. That is why it is suggested to use a website platform for them. These are the segments of many software & tools that provide us with little or no coding skills to create our own website, can manage content with zero complexity and may also take care of boring technicalities.
These hosted platforms do many things under one roof. They allow us to host our website, provide pre-made designs that we can install and also can edit with zero complexity. It lets us create and manage our content without having to touch the technical coding language. These platforms include WordPress and Wix Website Maker, Etc. In addition, these platforms also let us manage and produce content without any code. In the self-host platform, we have to do and install them by ourselves.
4. Choose a good website host
Website hosts are responsible for storing our website on a hard drive that anyone on the internet can access with just an internet connection.
There are a few things that can help to decide on a good website host :
A. Security
We must make sure that the host gives you a free SSL/TLS certificate and also supports Let's Encrypt which is a not-for-profit organization for supplying free TLS certificates also.
B. Server Location
The web-hosted data travels between the server and visitor, from thousands of miles away. Thus, it is best to choose a host with servers in the same county as most of your traffic as that will boost your website loading speed.
C. Full support
24/7 web support is ideal. You may check how well your chosen web host can support you by asking a few questions before you sign up. You can also take the help of an SEO company in India for SEO services if you find anything complex enough to do on your own.
5. Create a positive user experience
A great user experience is the key to making your visitor come very often after their first visit.
Here are a few simple techniques that can help your website to do it efficiently:
A. Use HTTPS
Nothing feels worse than your visitor's personal data being shared with or susceptible to hackers. That is why we must always encrypt our website with SSL and TLS.
B. Choose a user-friendly & appealing design
No one likes a website that looks like a crappy design with no touch of modernism. But there is no need to redesign your site every six months, it must look visually appealing and reflect your brand also.
C. Make your site mobile friendly
Even Google says that every three out of five online searches are now performed on mobile rather than desktop computers, so it is important that your website should be pleasant to use on a mobile phone as on a desktop.
D. Check out your font size
People generally use the web through all kinds of devices these days. You just make sure that your content is readable through a good choice of font size on every device.
E. Avoid pop-ups and ads if not necessary
As we know that everybody hates ads, but sometimes we might need them to be out on our website. If that is the case, we try to avoid intrusive ones then. There are also other alternatives as well which one can find over the web easily.
F. Make sure your website loads fast
Web page loading speed is an assured ranking factor on desktop and mobile. Faster is better if we talk about web pages, because this factor avoids delivery of the slowest experience to users, which will eventually reduce the good user experience.
How to do SEO:
You must have got a decent knowledge base of SEO success. As the beginning now ends, we can talk about how we can do SEO now. SEO is a process that can broadly be divided into four steps which are :
✓ Keyword research
✓ On-page SEO
✓ Link building
✓ Other Tools For Help
Beginners can focus on the basics and then take a high-level view to let them understand why each step is so important and how everything can fit together.
1. Keyword research
The process of finding the top searches by our customers, how much traffic these searches and terms can send our way, with analyzing the difficulties it might get to rank for them. This process is known as keyword research. Let us explore the basics of each of these steps and see how we can take advantage of these SEO services.
A. Finding keywords
Knowing the kind of things our potential customers are searching for can be the first step in our keyword research process. Until you know this, there is no other way you may even begin to create these pages which will rank in every search engine as well as attract valuable traffic also.
Brainstorming for phrases and Keywords that may define our industry could be the best way to start the process of finding keywords. Let's assume that you own a computer shop online. So, For an online computer store computer, PC, Mac, or Laptop, the latest computer can be the best keyword that your potential clients will be using while searching for their needs online.
B. Check traffic potential
Every keyword research tool can show an estimated search volume on a monthly basis for every keyword you choose. Checking the search volume is a practical way to get an estimate of the relative traffic potential of these keywords. In simple words, web pages that are targeting high-volume keywords can drive more traffic to our website than other pages which are targeting many low-volume keywords.
Though keyword search volume is not a foolproof plan of SEO services as there are instances where the No.1 ranked keyword with 1,000 monthly searches drives more traffic than other No.1 ranked keywords with 2,000 searches in the same month.
2. On-page SEO
The process of On-page SEO means creating the kind of content which our users are searching for. Optimization of these on-page SEOs helps search engines to find us in a better way and know what our website is all about. Many people believe this is all about keyword placements. That's not true because there are other aspects as well. Writing blogs, and posts and putting Keywords in the website description are among a few ways to increase on-page SEO optimization.
Below are a few points through which we can explore the basics of page Optimization to rank in the search engines.
A. Match search intent
As we know that Google understands better than anyone about what online users are searching for and the best way to judge search intent is by looking for the common factors among the top-ranking pages at present and your target audience's keywords.
For example, the search engine results for ' health tips' are all about health blog posts, intended for learning. But the search results for “health supplements” are all category pages from e-commerce sites selling their product.
This signifies that people who are searching for “health supplements'' are in purchasing mode and people searching for “health tips” are in learning mode. If we want to rank online, we must keep this thing in mind and create the kind of content that aligns with the search intent of our users.
B. Optimize images
Another way to optimize our web page is through the images on our website. They appear on Google Images and have great potential to send traffic to our website. We can have thousands of visits only from Google Images if our images are optimized in a suitable way.
3. Link Building
Web Links of other websites on our page act like ‘votes’ and show Google that users are demanding our content. Inarguably, they are the most important ranking factor but getting good ones is not an easy thing to do.
These SEO services benefit our website the most. One can take help from a professional or any Digital marketing company in Lucknow to assist in this.
4. Free SEO Tools
✓ Keyword research tools
✓ Google Keyword Planner
✓ Keyword Generator
✓ SERP Checker
You may check the estimated search traffic and user potential on your industry topic based on the top results by using the above tools. You can check keyword difficulty through the free tool Keyword Difficulty Checker to know the performing scores of chosen keywords.
✓ On-page SEO tools
✓ Yoast SEO
✓ Webmaster by ahrefs
You can add title tags and meta descriptions on your WordPress pages and also can find the missing title tags and alt text anywhere on the website through the above on-page SEO tools.
✓ Link Building tools
✓ Backlink Checker
✓ HARO
✓ Gmail
You may see the top 100 backlinks for any web page through Backlink Checker and get an opportunity to grow your page on a daily basis. With the help of Gmail, you can send outreach emails to link prospects for better online reach. We must take advantage of SEO services and any SEO company in India if you are not getting enough time to do these things on your own.
Tracking The Results
Once you are done with following the pre and during steps of SEO optimization, you are ready to perform the tracking and measuring the result part. There are several other tools on the website builder and separate platforms as well which can help you to check whether your keywords are working the way you have expected or not. When you keep measuring them in real-time, you can make changes and experiment as per the current responses from the users. Though SEO services take time to make their effects visible to you, we must keep patience and try experimenting with the latest Keyword for better results.
Everything mentioned above may have served you as a pretty thorough introduction to the basics of SEO. If you are still looking to learn more about SEO services, you may learn more. To get better results, you can also consider hiring an SEO company in India like Barrownz Group for your business growth.