Google Announces 5 Changes to Mobile Search
At its Search On conference today, Google is introducing five important improvements to how consumers search on mobile devices. You'll notice shortcuts to many tasks you may conduct rather than inputting a typical search query starting today on the Google app for iOS. Google is adding capabilities to the mobile search bar in the upcoming months to make it easier for users to obtain more relevant results.
Google has updated how search results are shown on mobile devices. But don't worry—these minor adjustments don't appear to have a big effect on SEO tactics.
On the other hand, the objective is to significantly enhance the user experience by bringing greater clarity to the context of searches in the tool. Google has made some updates to how search results are shown on mobile devices. But don't worry—these minor adjustments don't appear to have a big effect on SEO tactics.
On the other hand, the objective is to significantly enhance the user experience by bringing greater clarity to the context of searches in the tool.
When it comes to SEO, all these changes matter a lot. This is why SEO companies in India, are bothered about these changes and maintain them with the update.
Here are a few updates that you should know that are made by Google for mobile searches
Google Search Shortcuts
Beyond entering a text query, Google may be searched in several more ways. You may use Google Lens to translate text, submit images of things to discover them, or even sing into the microphone to find tunes. All the sophisticated Google search techniques will now be more visible with trappable shortcuts in the Google app for iOS.
Now, digital marketing company in India, are planning their strategies according to these updates to get the best results. If they lack in maintaining a track with them, things will behave unlikely.
Enhanced Query Refinements
By presenting a variety of query refinements, Google is making it simpler to identify the most pertinent results. Google will suggest ways to narrow your search as you put it into the mobile search field.
Results in the Search Bar
By including links to the results in the search box, Google is speeding up locating items on mobile devices.
Before you submit your query, Google will start filling in the results as you type. All you need to take care of is the card or post should have relevant information from the queries, such as images, videos, and links.
Google Web Stories
Google owns and controls Google Web Stories, which are powered by AMP technology. You may host these immersive, full-screen experiences on your website. They vary from other story experiences, like Instagram or Facebook stories, in that you may post them on your website. Your Google Web Stories can also contain calls to action, links, and Google Ad-Words.
You may share brand tales with consumers who can click through to experience the story you want to convey by using separate story panels that include images, videos, and other elements.
Combining Text, Images, & Video
Google is transforming mobile search results pages into a never-ending source of new information. The Web, Images, and Video tabs won't need to be switched between anymore because Google will show them all on the home page. You will also have the choice to scroll further to view similar inquiries.
In the example below, you can see the bottom of a search page where you can tap "Additional search results" to get more results for your query. Or you may scroll vertically to investigate the keyword "historical places in Oaxaca." Google is transforming mobile search results pages into a never-ending source of new information. The Web, Images, and Video tabs won't need to be switched between anymore because Google will show them all on the home page.
It is difficult to say if these changes will impact the existing strategies of Mobile SEO companies in India. But these changes need involvement in your planning.
Though there is excitement to witness what google has new for mobile searches, time will decide if these changes are relevant or just a failed experimentation. We hope that this piece of information was helpful.