Important Image SEO Tips to make a website user will love

Image SEO is optimizing your photographs for search engines by using appropriate alt text, captions, and file sizes, among other techniques. Image SEO may help search engine crawlers understand your material more efficiently, improving its SEO performance on both search results and image results pages and increasing traffic. One of the most common styles used by even the SEO Company in India is to bring traffic and enhance the conversion rate on your website via images.
Google estimates that hundreds of millions of people use Google Images daily to search for visual information on the web. The top 10 US web search sites produce 27% of all image search queries. 

Analytics systems showed a rise in Image search-related sessions when Google changed the "View Image" button from Image Search to "Visit [Page]". The host pages' content was more visible as a result. We should utilize images as a traffic source as they are significant. 

Here are some of the tips that will help you to grow your business through Image optimization

Use Unique Images

 Consider yourself the user. 

When you search for anything on Google, several images appear when you select the Images tab. They all have a similar appearance, if not an exact match. Which do you choose to click? Well, if there isn't much difference, you pick randomly. Out of a group of similar search results, one website is fortunate while the others are not. Returning to the website owner's viewpoint, you can see how less than perfect this circumstance is. 

Therefore, the solution is to design and employ original pictures that don't exist anywhere else and exploit intent if you want your site to be the user's first pick. This is especially true if you consider images' essential function: converting visitors into leads. The Justification: Can the search intent of your target audience be met by an image you didn't create yourself? The perfect picture contains material directly relevant to the user's search. 

Choose the Right Format

 You have to choose the correct format for your image development. You can opt for Web and SVG. These two formats are considered to be the best format and best buddies of SEO. These formats help you to load your image quickly. Also, you can create a high-dimension pic in minimum KB.  

Hence it is essential to choose a platform that helps optimize the Image and supports SEO. 

Find & Fix Broken Images

 What could go wrong with an image? Displaying the Image failed. Even if there was nothing significant to present, the damaged picture icon ruins the ideal user experience. The impact is significantly worse if you require people to view the Image. Any online shop would need a product image to have a product page.
Avoid having it occur to you. Utilize Web CEO's Technical Audit tool to find and fix faulty images on your website. 

Optimize Your Images

 One of the main issues with graphics is how they affect your loading speed because Google prefers quick-loading websites. Naturally, you want to limit the size of the images on your site. It is an essential part of most SEO strategies of a digital marketing company in India to optimize their Image.  

To optimize your photos, try these steps

 •    Save your images in the best possible way-The optimal format for huge photographs is often JPEG. SVG should only be used for icons and logos. Be cautious while using WEBP because specific browsers do not support it even though it offers excellent quality and small file size (and is a viable replacement for the large GIF). 

•    Set the ideal height and width manually. Never make an image too big or too little. 

•    Compress your data: Although lossy compression is acceptable if the final Image has a nice enough appearance, lossless compression is more quality-friendly. 

•    Combine pictures in one: However, only when you have two or more photographs positioned side by side. In this instance, combining them into a single image is preferable since doing so will result in fewer page components, reducing server requests and speeding up loading. 

•    Employ lazy loading: It makes the content visible on the screen load more quickly by preventing page items from loading until the user scrolls down to where they are on the page. The loading= "lazy" property, which you use within the Image> tag, is supported by Google Chrome. 


Make Your Images Responsive

 Simply put, responsive websites include responsive pictures. Responsive pictures can adjust their size, scaling up or down, in response to the browser width. Images should be responsive to enhance the user experience on various devices of various sizes. Several social media marketing agencies in India focus on making their post's Images responsive to get maximum traffic.  

You must modify an image's width attribute to make it responsive. The Image's height will, after that, be automatically adjusted. It's crucial to remember that relative units, such as percentages, should always be used for width properties as opposed to absolute ones, such as pixels. 

Word Press automatically makes photos responsive, but if you must do it by yourself, there are a few options: 

•    CSS width and height should be 100% and auto, respectively. The picture will scale both up and down in this manner. 

•    Maximum width should be 100%. In this situation, the picture will never enlarge past its initial dimensions. 

•    Img srcset> is to be used. For various screen sizes, it shows a distinct rendition of the Image. The catch is that to use this property, you must prepare many copies of the same picture. 

Optimize Image Names, Alt Text & More

 When I hear the term "SEO," the word "keywords" is the first that comes to mind. Perhaps it's just me, though. Your photos may become more SEO-friendly in various ways by including keywords.  

Just be aware of when and where to apply them.  

How to Improve the SEO of Images

 To boost your image SEO game, try using targeted keywords in these five places: 

•    Filename. Steer clear of names like image1, pic2, and so forth. These names do not inform search engines. 

•    File-path Search engines can understand the extra context from the domain names and subdirectories. A picture's URL may look something like this, for instance, if you run an internet business selling fishing equipment:
•    Text in the vicinity. This is what users notice and what supports pictures. 

•    Text around. Users notice this, and it works best to accentuate visuals. Your Image's score can be increased by adding a small amount of pertinent text (such as a caption) nearby. 

•    Link text. An anchor text that describes the picture will aid search engines in understanding the link that links straight to it. 

•    AALT text forgetting to include anything in your picture ALTs, much less a description with a few keywords, is one of the most typical SEO errors. Although you might not think it matters much, people who use screen readers have trouble with blank ALTs. And Google is concerned about accessibility. 

Create An Image Sitemap

 Google obtains metadata about the photos on a website using Google Image Sitemaps. Google allows users to conduct picture searches. Including Google image extensions in sitemaps gives the search engine more details about the website's pictures. This can help Google identify photos it might not have found otherwise, such as those retrieved using JavaScript. 

The website owner must provide pertinent information to the basic Sitemap to give Google information about the photos on the page. The Image's format, theme, description, title, location, and licensing are included. Site operators may use the procedure to determine the most crucial photographs on each page. 

Mark Up Images With Structured Data

 Search engines can understand a page's content thanks to structured data. All websites may profit from it, but ecommerce websites find it to be a tremendous blessing. Rich snippets can also be included in pictures and expected search results. Check out the little emblem with the words "Product" and "In stock" on it. The customer can access the site with only one click, and you can rely on it: Google Images supports product and recipe kinds. Apply them wisely. 

Use Google's Structured Data Markup Helper tool to create structured data code for your pages. Although it is free, a Google Search Console account connected to your website is necessary. 
It operates as follows: 

•    Paste the URL of the page you wish to mark up after choosing a data type. To begin tagging, click. 

•    The page will be seen by the tool. You may mark up an element by highlighting it. Pick the relevant tag from the option that displays. For instance, if an image is clicked, choose Image; if a product's price is highlighted, select -> Offer Price. 

•    Once your desired tags have been included, click Create HTML to produce the code. 
Your code may also be tested and validated using Markup Helper. 

Make Your Images Shareable

 Users are more inclined to share an original photograph, first and foremost. Making your pictures with sincere effort is a fantastic place to start. Here's when it gets technical. 

Typically, no effort is involved in allowing the ability to share your photographs. Hero photos are already shared in Word Press. Copy the URL of the website and paste it into your social media post.  

These are some of the tips that will help you in SEO optimization of Images and will boost the traffic on the website, and conversion is the ultimate goal in the end. So, all these techniques will help you to achieve your goal of the same. Hopefully, it was helpful.