Most Important Meta Tags: What You Need to Know For SEO
Often heard people talking about Meta Tags and their importance. Of course, you would have. People of times need to be more educated about this factor. However, suppose you consider the opinion of the best digital marketing company in India. In that case, Meta tags are essential in making SEO strategies successful or could be a prominent reason for the failure.
But before deciding on their relevance, let us start understanding 'What is a Meta Tag?'
What are Meta Tags?
These Meta tags are the informers of your website in the HTML of the page. They help search engines use the pieces of code to help determine what the page is all about and its relevancy with the keyword it is being searched. Although this is not visible to your visitors, it plays an essential role in acknowledging where the website appears in the search result.
There are different types of Meta tags relevant according to the website and its nature (list mentioned below). But there are three very essential tags that you need to focus on.
One is in the link you can see on the top of the snippet in your search result, known as the page title. Without that, your page will remain undefined.
If your page URL goes like "www.abc.com/", and it is opening a specific page, suppose services, and you haven't optimized it, then Google will pick up random keywords and rank accordingly.
So, what is the issue with that? The problem is it will miss the target that you want them to appear in the search. Google's selected keywords will rank them according to that; hence you might have a chance to deliver the product or service to the niche you want.
The second important tag is Meta Title. If you abandon your Meta Title without keywords, the same thing will happen again. Your SERP ranking will remain unaffected by the changes you make with content, and Google will rank it on the keywords that it will choose randomly.
Last but not least, Meta description. Even after writing a short Crip and relevant Meta description, the result will be the same if you miss optimizing.
So, this was some basic knowledge about Meta Tags. Moving further, let us understand how to use these Meta tags as a catalyst to complement your SEO strategies.
Using your Meta Tags to Level-Up Optimization Game:
Meta tags might not be as "imperative" as content or links, but you can't deny that they are obligatory.
Let us take a sneak peek at how we can use the tags to increase the ranking on the SERP.
You can use keyword Meta tags if you want to educate your audience with a brief description of its price, usability and nature.
Conceding that you want to literate people about your location, locality etc., you can use location Meta tags. It will help Google rank your website with keywords that focus on location in the search query. Even top SEO Company in India also believe in optimizing Meta Tag for the purpose.
In a similar manner, you can bifurcate your content, like blogs and articles, with the category Meta Tags.
Though numerous other most important meta tags HTML can be used to solve various purposes, these are a few examples to make them functional for complimenting your optimization strategy.
Since the beginning, we have been falling on a point repeatedly that there are numerous all-important meta tags. Let's see some common Meta tags used most frequently.
Common Meta tags that are used every now and then:
• Title Tags
• Meta Description Tags
• Heading Tags
• Image Alt Attributes
• No follow Attributes
• Robots Meta Tag
• Re= "canonical" Link Tag
• Schema Markup
• Social Media Meta Tags
• Viewport Meta Tag
These are some common Meta tags used on a regular basis.
Now one of the essential questions to sum up the discussion is why is Meta tag important for SEO.
Why is Meta tag important for SEO?
The importance of Meta tags for SEO cannot be overstated. They may not be nearly as crucial to the entire SEO process as content or connections, but they are still highly significant.
The success or failure of your page might depend on the quality of your title tags.
When Meta tags (such as the title or Meta description) are left empty, Google may pick the ones that are, in its opinion, the best for your website. Its algorithm may provide less than what you may desire to see because it is not flawless.
Because of this, it's crucial to ensure your page has at least a physical page title and description. If not, Google's algorithm will select it for you.
Also, social media is highly effective with the Meta tags. A good and responsive social media marketing agency in India keeps Meta tags in consideration while planning its SEO strategy for social media.
So, this was a small tour of all important meta tags and kind of guide. Hope this was helpful and must have cleared some doubts haunting your mind. Make sure that next time you plan your SEO optimization, make way for Meta Tags too.