“The best marketing doesn’t feel like marketing.” – Tom Fishburne
Digital marketing is the new orange of marketing. It refers to advertising via various digital channels such as search engines, websites, social media, email, and mobile apps. Since we are living in a digital world, hence using electronic devices and newest technologies for marketing is but mandatory.
Online marketing makes use of enormous system of digital channels, and the result is larger audience, more traffic, high ROI (return on investments), and increased sales. Online marketing is cost-friendly and effective, hence suitable for both large and small businesses.
THE USE OF DIGITAL MARKETING FOR TODAY’S BUSINESSES
For a successful growth, and quick results businesses must contact a digital marketing agency and let it handle all the online marketing tasks. Here are some notable uses of digital marketing:
Meet Business Goals
Online marketing helps the business to analyse, decide, and reach their business goals. A digital marketing agency is cost efficiency, and comes up with more data to inform better decisions. It helps to build customer trust and use the best online platforms to help you reach your goals.
Marketing Automation Lets You Grow Bigger
A digital marketing company comes up with routine marketing tasks via a robust marketing automation platform. The platform helps the managers and marketing teams to focus on creating better strategies and creating meaningful analytics.
Email marketing is evergreen. It is an ever successful digital marketing channel. Hiring an online marketing agency will conduct perfect email marketing for you. As a result you can connect to more audience, and strengthen your marketing. Email marketing conveys targeted messages to old customers as well as the new potential customers. Marketing companies follow email automation whereby the trigger emails can be sent automatically as per the customer activity. It personalises and enhances interactions.
Building trust via Social Media
Digital marketing is not confined to web search pages and email, it now covers social media as well. Social media is a wide platform that helps businesses reach numerous audiences, promote their case on a large scale, and invite more traffic. A digital marketing company uses social media to get more “likes” and other online reviews.
Digital Marketing is cost effective
Unlike traditional marketing, digital marketing is much more cost effective. It relies upon digital channels, technology, tools, and software, and uses less pricey resources, while making it easy to track ROI. A digital marketing company focuses on targeted research and analytics to easily determine which approaches are working well and which are not, accordingly it sets it’s cost. Online marketing companies prevent overspending on unnecessary campaigns.
Small Businesses are More Competitive
Digital marketing has come to bridge the gap between large, medium, and small companies. Earlier, small businesses were sidelined and found it difficult to beat the competitors. However, online marketing is helpful for small business to climb up because eventually every company requires same online resources. Online marketing gives small businesses more opportunities to compete, improve brand awareness, and also build a larger audience.
ROI Measures Program Results
ROI refers to return on investments. A digital marketing agency offers such programs that makes measuring ROI easy. In traditional marketing, it is quite difficult to measure the ROI while in online marketing the methodology is scientific and targets specific audiences.
Increasing engagement via mobile marketing
The world relies more on smart phones than desktops and laptops. A digital marketing agency offers mobile marketing which opens up a whole world of opportunities for increased engagement. It creates a more personalized user experience, and helps to reach new users. According to the recent researches, more than 80% of internet users have a smartphone, while 90% of the time spent on their smartphone is devoted to apps. Mobile marketing includes everything from email and social ad design to SEO as well as branded apps. It is helpful in reaching out to the users of the most native environment.
Analytics Improve Business Models
A digital marketing company helps to improve business models by using the right analytics. The measuring theory of digital analytics helps companies to make informed decisions about where to invest their resources, and how to improve efficiency. Gathering numbers manually is a tiring process, hence, most of the digital platforms, including social media and marketing automation, have built-in analytics dashboards. They have data automatically available to them, making it easy to view reports on dashboards, map the customer journey, and measure the performance metrics at each step.
THE SIX PRIMARY KINDS OF DIGITAL MARKETING
There are numerous types of online marketing that a digital marketing agency use to increase one’s audience reach. Opting for multiple digital marketing channels is beneficial in creating a well-rounded strategy to yield the best results. Here are the six of most effective types of digital marketing:
1. Content Marketing
Content marketing is simply marketing through words. It refers to promotion via informational, valuable content such as blog posts, articles, how-to videos, video descriptions, website content, and infographic. Content marketing is informative, engaging, creative, and appealing, all at the same time. It helps you to connect you with your audience and answer their questions. Content marketing is great when it comes to generating leads and close sales.
A digital marketing company shall tell you how publishing content regularly with the target audience in mind is necessary. It gives your brand a trusted voice, an authority within the industry niche. The content, however, works only when it is qualitative, and reliable.
2. Search Engine Optimization
Search engine optimization (SEO), is the most important type of online marketing. It gives you keywords to create such a content that makes you rank higher on the search engine results page (SERP). When it comes to SEO, Google algorithms matter a lot because they decide how relevant your page is to the keywords. A digital marketing agency keeps an update of these algorithms since they change frequently, and accordingly strategizes SEO. If SEO is carried out efficiently it make your page go at the top of the SERP and bring more organic traffic.
3. Search Engine Marketing/Pay-per-Click
The third most common digital marketing kind is pay per click (PPC) or search engine marketing (SEM). Search engine marketing can be understood as paid advertisements that appear at the top of the SERP. The cost of these ads differs, as they depend upon the number of clicks the link receives, hence it is also called as “pay-per-click.”
4. Social Media Marketing
Social media marketing is a beneficial digital marketing technique. It covers various social media platforms for digital marketing channels. Herein, you can buy and post ads on social media to catch the eye of new audience. Social media marketing helps you to create an innovative- interactive profile for your business on various social media platforms and advertise new products, sales, or freshly published content. You can choose as many social media platforms as you want, depending upon the type of audience you want to reach.
5. Affiliate and Influencer Marketing
Affiliate and influencer marketing connects to content marketing. They are linked up parts of digital marketing. An affiliate or an influencer will help you to increase your audience reach by engaging with your existing audience. It is best to work with such individuals who are well-known and are respected within your industry so as to promote your business effectively.
6. Email Marketing
Email marketing is the one kind of marketing that every business and marketing company follows earnestly. Email marketing helps you to invite more people to join an email subscriber list. Once they have subscribed, you can send emails about sales, special events, or product releases. Email marketing provides value to your audience as well as gives you more insight into your audiences’ preference and needs. Via email you can offer your audience exclusive deals and discounts that they would not receive anywhere else. As a result you can strengthen your relationship with your audiences via email marketing.
GROW YOUR BUSINESS EXPONENTIALLY WITH DIGITAL MARKETING
Plunging on to the core issue of today’s article, we have a list of the numerous ways in which digital marketing helps your business to grow. Hiring a digital marketing agency will do everything from boosting your brand visibility, to gaining new customers regularly, and ultimately boosting your business.
Opportunity to Create More Consistent Branding
Online marketing gives you the perfect opportunity to create a consistent branding. An online brand displays your logo, name and slogan across various online channels including social media platforms. The creation of a website with professional graphics, also diminishes the branding gap between small and large businesses.
Expand Your Customer Outreach
Hiring a digital marketing agency is a brilliant way to help businesses to increase customer interaction and acquisition. We are living in a digital age, and here customer engagement is certainly important. Digital marketing makes it easy for you to respond to your customer complaints and questions and thereby establish your business as an expert in your niche.
More Affordable Than Traditional Marketing
Businesses cannot invest their entire money on marketing, there are tons of tasks to be managed in a small budget. For them digital marketing is the best solution, for it is much more affordable than traditional marketing. The most cost effective part of online marketing is paid advertisement. Online ads raise the bar for what businesses expect regarding their return on investment. Moreover, digital marketing offers specific metrics to ensure optimal performance. In every manner digital marketing is more affordable than traditional mediums and works well for small scale businesses, start ups as well as the established businesses.
Conduct More Targeted Marketing
Digital marketing also helps your business to be successful by allowing you to target those consumers who are most likely to buy your products. Digital marketing connects you to prospects, those who want to invest in your services. A paid online marketing campaign, for instance, will allow you to narrow your focus, show your advertisements only to those users who have opted into your niche.
Use Search Rankings to Get Found by More Potential Customers
Digital marketing makes it easy for your website to rank higher on a search page, thanks to search engine optimization technique. As a result, you invite more traffic, more people browse your goods and services, and hence more profit. A prominent search is crucial to uplift your rank on search engine pages. It will save you from missing out on new leads and loyal customers alike.
Add to that, hiring a digital marketing agency will allow you to boost your business website and online sales. It will make your business get more visibility and be accessible to a wider range of such consumers who search for products/services in your industry. Improving your search ranking will help your business to connect with their customer-base. Digital marketing, therefore, helps you to meet your business objectives.
HOW MUCH DOES DIGITAL MARKETING COSTS?
The burning question in most of the clients’ mind is ‘how much does digital marketing costs?’ Well, there is no “one size fits all” for pricing digital marketing. It depends heavily upon businesses and their budget. A low budget digital marketing, for instance, comes with many adjustments, and cut offs. A higher budget, hence an extensive digital marketing comes with a higher price tag, a higher quality, and effectiveness as well. You can opt for a digital marketing plan as per your business’ needs, maturity, financial wherewithal, priorities, goals, and wants.
As per the current data, the average cost of digital marketing for small and medium business ranges from 25,000 Rs. to 120,000 lakh per year for. That said, one must be flexible, you should keep in mind that the process of digital marketing is eternal, hence your budget may fluctuate as per your business’s needs.
WHY CHOOSE BARROWNZ.COM?
Barrownz.com is the best digital marketing agency. It invites clients from both small and large businesses. The knowledgeable and experienced employees come together to fulfil all the needs of the clients. The pricing of barrownz.com is affordable for everyone, it varies from clients to clients based upon the marketing services that they opt for.
Barrownz.com offers a bunch of essential digital marketing services such as YouTube marketing, whiteboard animation, website development, application and software solutions, e-commerce solutions, image branding, lead generation and many more. Barrownz.com believes in quality. It is a result oriented company with an upper hand on new technologies, digital tools, and software.
Baarownz.com also believes that to stay in lead, one must know well about their competitors. There is a neck breaking competition in the digital marketing world. With so many variations, platforms and opportunities available online, one must develop a brilliant strategy to be ahead in the race.
Barrownz.com is digitally dynamic and believes in working with the most effective and efficient resources to give their clients optimal results. They believe in client satisfaction and hence employs a team of experts who can successfully assist the businesses in developing their digitization plan. We aim to move ahead of our clients’ competitors.
Barrownz.com serves global outsourced web development via offering the following services:
- Website development
- Mobile optimization
- Content marketing
- Social media marketing
- Email marketing