7 Ways to Elevate Social Media Marketing Through Visual Content
Using visuals can hugely boost your content and social media marketing. Pictures and videos drive more traffic, clicks, and conversions. They catch attention better than text whether it is photos, videos, or infographics. On social media images and videos get more likes, shares and engagement compared to text. They are the go-to for grabbing people’s interest and getting them involved.
We often keep scrolling through social media until something grabs us—could be a cool story, catchy headline, or a funny cat meme that catches our attention and interests us. The magic ingredient? Engaging visuals! According to Statista, carousel posts with images and videos had the top engagement and interaction rates in 2022. Creating social media content is crucial for your business. It's not just easy as it sounds; there's a lot to consider when making visuals for your brand.
In this blog, we’ll inspect and explore how you can master the visuals for social media content strategy. Let’s go!
Facts about Visual content how better compared to text in social media marketing:
- Understanding an image takes just 1/10 of a second; reading 200-250 words takes about 60 seconds.
- Content with relevant images receives 94% more views.
- Websites with images have a 47% higher click-through rate (CTR).
- Visual information is remembered 6x better than what's read or heard.
- Infographics increase traffic by 12% and shares by 200% compared to posts without images.
- LinkedIn posts with images generate a 98% higher comment rate.
- Video leads to 80% more conversions.
- Tweets with images get 18% more clicks and 150% more retweets.
- Facebook posts with images gain over 3.2x more engagement.
- By 2021, about 78% of data traffic will be videos according to Cisco Visual Networking Index.
7 Strategies to show visual content for social media marketing:
Using visuals in your content for a social media marketing plan is vital. It's important to consider incorporating emotional photos, fantastic infographics, humorous memes, or instructive tutorial videos into every post to enhance engagement and impact. These visual elements play a significant role in attracting and retaining audience attention, ensuring your content stands out and resonates effectively with your target audience across various platforms.
1- Opt for simple and clear images that everyone can easily comprehend.
Stock photos have their uses, but they can feel fake. Choose impactful visuals that enhance your message. Images and videos are powerful storytellers—use a short documentary, a funny meme, or an emotional photo with a quote, fitting the context to share your story effectively.
2- Try mixing up your visuals with different types and formats for a more engaging content experience.
When you craft content, consider its visual presentation. Turn facts, processes, or stats into graphs, illustrations, or infographics. Incorporate product photos or process visuals that fit your post's context. Use screenshots or screencasts in tutorials. Summarize key points in an engaging infographic or a visual checklist. By visually enhancing your content—whether through illustrations, product photos, infographics, or summaries—you create a more compelling and informative experience for your audience.
3- Respect and follow copyright regulations.
All visuals have copyrights. Sharing copyrighted images, even unknowingly, breaks the law and leads to penalties. If you create it, you own its copyright. For other images, someone else owns the copyright; always get permission or a license to use them.
4- Improve visuals for better SEO: Optimize images and videos.
Over recent years, visual search surged, with 27% of searches for images. Search engines evolved to comprehend images better, ensuring more accurate results. Optimizing images and videos with keywords and descriptions prepares them for visual search on platforms like Google, Yahoo, or Bing. These searches can drive up to 10% of total traffic. Image descriptions, including focus keywords, should accurately represent the image content for better search visibility.
5- Include social media buttons in your visual content for sharing.
Apart from standard social sharing buttons, enable image sharing on your site. Particularly beneficial for infographics and graphics, these buttons allow easy image sharing across various social platforms. Implementing social sharing options for images enables visitors to effortlessly share visuals via their preferred social networks, broadening your content's reach and engagement.
6- Share images, and videos on all social media platforms for visibility.
Cross-promoting on social media boosts content visibility. Utilizing multiple images provides diverse sharing options, conveying your message effectively. To ensure high-quality visuals on your accounts, understand optimal image sizes for different networks, preventing pixelation or distortion. This strategy maximizes your content's impact and ensures it appears crisp and clear across various social media platforms.
7- Share content via link and image posts for diverse visibility.
When sharing a blog post via a link post, only the featured picture appears. Utilize all visuals from your content separately in image posts over time. Mixing link and image posts diversifies social updates, prolonging your blog post's lifespan. By alternating between the two formats, you create varied social content, increasing visibility and engagement, and extending the reach of your original post on social media platforms.
Visuals are vital in content marketing—grabbing attention, and boosting engagement. Optimize for SEO and social media. Create varied visuals, extend content life, and automate social sharing for better results efficiently. In an AI-saturated social media landscape, unique visuals stand out. Use impactful videos, and team photos to show the human touch, and build trust. Thrive excels in on-brand visual content, collaborating with your team for remarkable social media content creation.