Top 3 Latest Updates in May 2023, you should Know

Google recently made a number of updates to its products and services. These updates are designed to improve the user experience and make Google's products more powerful and useful. Some key updates include a new reviews update for Google Search, the removal of four attribution models for advertisers, and new creator-focused updates for Instagram Reels. Google is also reportedly releasing new AI-powered search tools next month. These updates are just a few examples of how Google constantly innovates and improves its products and services.



Elon Musk has recently announced that people need to pay $8 for the blue tick subscription. 

Twitter Blue subscribers will now see approximately 50% fewer ads in the For You and Following timelines. This change will not apply to ads on profiles, Tweet replies, promoted events in Explore promoted trends, or promoted accounts to follow.

As of April 2, 2023, Twitter Blue has 498,117 subscribers. This represents less than 1% of Twitter's overall user base.

The change to show fewer ads to Twitter Blue subscribers is likely to have a minor impact on ad reach for advertisers. However, the impact is likely to be small, given the relatively small number of Twitter Blue subscribers.

Here are some additional details about the change to show fewer ads to Twitter Blue subscribers:

  • The change will apply to all Twitter Blue subscribers, regardless of where they are located.
  • The change will take effect immediately.
  • Twitter has not said whether it plans to make any other changes to the way ads are displayed on Twitter Blue.

If you are an advertiser who is concerned about the impact of the change to show fewer ads to Twitter Blue subscribers



A separate "trends" area has been added to Instagram Reels as part of a number of enhancements targeted towards creators.  The updates are designed to help creators find inspiration, create more engaging content, and grow their audience.

Here are some of the key updates:

  • A dedicated ‘trends’ section: This section will show creators the top trending audio and hashtags on Reels. This will help creators find inspiration for their own content and stay on top of what’s popular.
  • Expanded access to Gifts: Gifts are a way for fans to show their support for creators. Instagram is expanding access to Gifts to more countries, making it easier for creators to earn money.
  • Enhanced Editing Tools: Instagram is adding new editing tools to Reels, including the ability to add text, stickers, and music. These tools will help creators create more engaging content.
  • New Metrics: Instagram is adding new metrics to Reels, including insights on reach, engagement, and saves. These metrics will help creators track the performance of their content and make informed decisions about what to create next.

These updates are part of Instagram’s ongoing commitment to supporting creators. Instagram is investing heavily in Reels, and these updates are designed to help creators make the most of this platform.



In June, Google plans to roll out new AI-powered search capabilities. The new tools are said to be designed to make it easier for users to find the information they need and to provide more comprehensive and informative results.

A maximum of one million users will initially have access to the new services, which will be available only in the US. Although it's unclear exactly what the tools will provide, it's probable that they will expand on the conversational potential of Google's experimental Bard chatbot. Under the working title ‘Magi,’ they are being created.

The initiatives are a part of Google's efforts to counter the danger posed by cutting-edge systems like OpenAI's ChatGPT and Microsoft's Bing chatbot. Despite their shortcomings, many believe that these chatbots will eventually replace traditional search engines like Google.

In addition to the new features developed as part of Project Magi, Google wants to dramatically revamp its search engine. However, the Times says there’s ‘no clear timetable on when it will release the new search technology.’

A language learning programme called Tivoli Tutor, an AI picture inventor called GIFI, and a feature called Search Along that would embed a chatbot into Google's Chrome browser that can respond to questions about the current web page are all purportedly among the other AI capabilities that Google is developing. Similar to this is the Microsoft Edge browser's Bing AI sidebar.


Here are some of the specific features that are expected to be included in the new AI-powered search tools:

  • SGE (Search Generative Experience): This feature will give users quick and accurate answers to complex questions. For example, if you were to search for ‘How to make a cake,’ SGE would provide you with a step-by-step recipe, along with images and videos.
  • AI-assisted shopping: This feature will help users find the best product deals. When you search for a product, AI-assisted shopping will show you a list of retailers that are selling the product, along with the current price. You can also use AI-assisted shopping to compare prices from different retailers.
  • AI-powered snapshots: This feature will give users a quick topic overview. For example, if you search for ‘The history of the United States,’ AI-powered snapshots would provide a timeline of major events in American history.

The release of the new AI-powered search tools shows Google's continued investment in artificial intelligence. AI is becoming increasingly important in the search industry, as it can improve search results' relevance and accuracy. The new AI-powered search tools from Google will likely make it easier for users to find the information they need and get more out of their search experience.



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