How to Connect Wordpress with Google Analytics 4 | Barrownz Group

To efficiently monitor and analyze your website's traffic and statistics, the installation of Google Analytics 4 becomes a valuable and feature-rich tool. This free resource empowers you with the capability to gain insights into various aspects of your website's performance. Google Analytics allows you to effortlessly track visitor numbers, measure conversion rates, and comprehend user interactions with your content. These critical pieces of information play a pivotal role in optimizing your website. It's important to note that there are two distinct types of Google Analytics codes available. While you might be familiar with the Google Universal Analytics (UA) code, it is gradually being phased out in favor of Google Analytics 4 (GA4). The integration of GA4 with WordPress has now become an integral part of the process when installing Google Analytics 4.

This transition is imperative in the current digital landscape. However, the challenging part is how to successfully complete this conversion. In this blog post, we will explore a series of steps that will guide you in adding GA4 to your WordPress development services.

Google Analytics and Word Press: The Basics

Because you won't be able to perform complex tracking settings or access Google Analytics data in your WordPress dashboard, this approach is inferior to Monster Insights. You must first copy the tracking code (Global site tag) for Google Analytics 4 that you copied in Step 4 of the Google Analytics account creation process. It is located in the Web stream information section under "Tagging Instructions. The WPCode plugin has to be installed and turned on next. See our step-by-step tutorial on installing a WordPress plugin for additional information. 

After activation, you must go to the Code Snippets » Header & Footer page. The tracking code for Google Analytics that you copied before has to be pasted here. 

Using the Google Analytics Plugin

 A plugin is the simplest approach to adding your Google Analytics 4 tag code to WordPress. The most widely used plugin for adding your Google Analytics code to your website is Monster Insights' Google Analytics for WordPress. The free version should do just fine unless you want sophisticated monitoring and reporting tools. After that, you should upgrade to the pro version. 

Step 1: Installing and enabling the Monster Insights plugin is the first step. 

Step 2:
•    Open the Wizard.
•    Enter the details of your website.
•    Press the Connect Monster Insights button.

This will guide you through a few pages of pre-selected options for your setup. 

Step 3: The following step will ask you to sign in to your Gmail account and provide access to your Google account. 

Step 4: After clicking Allow, the Google Analytics account it will link will be displayed. 

To connect to your Google Analytics account, select Complete Connection in step 5. When done, it will offer you the option to upgrade to Pro, but you may choose the link at the bottom to complete the installation without doing so. 

Header/Footer Script Plugin

 A header/footer plugin is the second approach to inserting your Google Analytics tag. This technique is especially useful if you want to monitor various metrics for various pages because it can be used for both individual pages and the full website. Custom code snippets with WPCode Insert Headers and Footers - With over 1 million users, Word Press Code Manager, is the most used plugin for adding header and footer code. 
Step 1: The first step is installing the Headers and Footers plugin in WordPress. 

Step 2: Select the Install Manually button in your Install Google Analytics 4 account under Tagging Instructions. 
Copy the Google Tag code in step three. 

Step 4: In the left-hand navigation menu of your WordPress dashboard, you will find the Code Snippets plugin. 

Step 5: In the Header area, paste your code after choosing Header & Footer from the drop-down menu. 
Hit Save Changes in step six. 

Google Analytics Code Snippet Directly To the Header

 This is an additional option for inserting your Google Analytics code if you feel comfortable working directly in your theme code. Remember that you are making direct changes to the theme files, so if you update or change your theme, you will lose your Google Analytics 4 code and need to add it again. 

Step 1: Select Appearance > Theme File Editor from the WordPress dashboard. 

Choose the parent theme and header.php in step two.
Step 2: Cut and paste the code just before the /head> element that closes the page. 

Step 3: To save your modifications, click Update File. 

Verifying Your Google Analytics Tags

 Using the Tag Assistant (Legacy) by Google Chrome Extension, you may verify that your Google Analytics tag is successfully installed and functioning once you've added it to your website. 

Install the Chrome browser extension, go to the Word Press site on which you installed Google Analytics, and it will inform you of the tags that are there and whether there are any issues.

After installing your Google Analytics tag, you may access the dashboard on the install Google Analytics 4 website. Alternatively, you may access the reports and statistics from within your WordPress dashboard if you install Google Analytics on your WordPress site via the MonsterInsight plugin technique. Using Google Analytics, you can learn a lot about how people find and use your website, how well pages convert, how many people are visiting your site, and much more. This is the most common technique used by a digital marketing company in India.  

With one of these three approaches, adding the Google Analytics tag to a WordPress site is simple: 
•    Plugin for Google Analytics (such as MonsterInsights). 
•    Head/footer plugin (such as WPCode). 
•    Add to the theme header.php file. 

These are some of the ways you can add Google Analytics to WordPress. Though the addition brings many benefits to your website and enhances its performance, the transition can be tough. So, in such a plight, you can hire experts and avail yourself of the maximum benefit.  
Hopefully, this was helpful! 

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